A Closer Look at Social Media Policy
Social media is ever changing — a new filter here, a new app there, and so on. However, these constant changes coupled with the medium’s broad accessibility makes keeping organizational rules,...
View ArticleWhite Paper vs. eBook: What’s Best for Your Brand?
Are you trying to increase your organization’s content marketing beyond blogs and social media posts? Perhaps it’s time to get a bit more in depth with a white paper or eBook. But how do you know which...
View ArticleHow to Create an Infographic
As 65% of Americans are visual learners, you may want to consider how your brand is appealing to them. Images alone are nice, but do they provide solid information and facts in an engaging way? Why not...
View Article4 Steps to Leveraging Customer Reviews Online
Shopping online can be a bit nerve wracking — you can’t see or touch the product and you don’t get to meet a service provider in person. Before the online market hit, word-of-mouth referrals from...
View ArticleWhy You Need to Remember Customer Appreciation Online
It’s not a secret, it’s human nature — people like to feel appreciated. They want to know that what they do is valued and that they are cared about. So the question is, how have you made your customers...
View Article5 Tips for Keeping Your Company Blog Relevant
You have a blog. You plan to write weekly about all of the fun things happening at your company but you’ve now realized that you don’t have something to say weekly and, honestly, your readership hasn’t...
View ArticleIs Your Site Working? Try This 5-Step Website Audit.
You’ve evaluated each social media option and determined which ones are best for your business, but what about that website you’ve had for years? What is it doing for you? Are you keeping it updated?...
View Article5 Simple Steps to More Targeted Digital Marketing
Let’s get back to basics. We read about all of these strategies and tools that can help our businesses reach customers. We want to use them to be more personable and customer-service oriented. We also...
View Article6 Strategies to Humanize Your Digital Marketing
People connect with people. There is more connection and trust between two people then there are between a business and a person. So how can you convey the human side of your business through your...
View Article4 Digital Marketing Tips for Seasonal Businesses
In the Midwest, we have four seasons, which means some businesses aren’t open year round. How do you account for times that your staff is lower or you aren’t selling a product or providing a service?...
View ArticleShould You Share the Same Content Across Every Social Platform?
You’ve started your social media accounts and even found a tool like Hootsuite or Buffer that you can use to schedule your content out at the beginning of each week. But should you be saying the same...
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